Expected outcomes

What success looks like for Singapore property agents.

We are a new agency. Rather than make up case studies, here are the benchmarks and outcomes we plan our campaigns around. Sourced from industry data and our team’s prior experience running marketing for Singapore property agents.

A note on this page.Prop Launch Pte. Ltd. launched in 2026. We are a new agency. The numbers below are industry-typical benchmarks, not fabricated case-study results. As our first client engagements complete, we will replace this page with real outcomes (with the client’s permission).

Scenario 01

Resale campaign on a high-demand condo

Google SearchMeta Lead FormsWhatsApp

Typical spend: SGD $3,000 to $8,000 ad spend over 6 to 8 weeks

A typical resale campaign for one of Singapore's frequently-searched condo addresses. We run Google Search for high-intent buyers actively searching the project, paired with Meta Lead Forms for warm-audience capture and WhatsApp-first follow-up.

Industry-typical benchmarks

Cost per lead (Google Search): S$30 to $60
Cost per lead (Meta): S$15 to $40
Lead-to-appointment rate: 15 to 25%
Typical timeline to first appointment: 7 to 14 days

Scenario 02

SEO for an agent specialising in a district

SEOGoogle Business ProfileContent

Typical spend: Retainer only. Compounding asset, no per-click cost

A pure SEO programme for an agent specialising in a district or property segment. Technical SEO, area and project guides, Google Business Profile work and authority building over 6 to 12 months. Rankings persist after the retainer.

Industry-typical benchmarks

Time to meaningful keyword movement: 90 to 120 days
Time to ranking the agent name on page 1: 30 to 60 days
Time to ranking district + property keywords top 10: 6 to 12 months
Long-term lead conversion: 2 to 3x better than paid (intent is higher)

Scenario 03

New launch pre-marketing campaign

Meta AdsGoogle SearchYouTube

Typical spend: SGD $5,000 to $15,000 over the 8 to 12 week pre-launch window

Pre-marketing for a new launch where the project name is being actively searched. Short-form vertical video drives Meta lead-form submissions, paid Google Search defends the project name against competitors, YouTube pre-launch teasers build interest.

Industry-typical benchmarks

Cost per lead (Meta short-form video): S$15 to $40
Showflat booking rate from leads: 10 to 20%
Brand-defence Google Ads cost: S$0.50 to $2 per click on project name
YouTube view-through for pre-launch teaser: 12 to 30% completion

Scenario 04

AI search citation moat (early mover advantage)

AI SearchSEOContentSchema

Typical spend: Retainer only. Frontier channel, low cash cost

An early-mover engagement for an agent who wants their name cited when buyers ask ChatGPT, Claude or Perplexity about Singapore property. We engineer content, schema and entity authority for LLM ingestion. A long-game channel that pays compounding dividends.

Industry-typical benchmarks

Time to first AI citation: 60 to 90 days
AI engines tracked: ChatGPT, Claude, Perplexity, Gemini
Citation tracking cadence: Monthly across all 4 engines
Companion lift expected: Branded search and direct traffic uplift over 6 months

Want to be one of our first case studies?

We are taking on a small number of foundation clients on preferential terms. Book a 30-minute discovery call to discuss your pipeline goals and channel mix.

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