X (Twitter) Advertising
X is a niche but quality surface for Singapore property. Tech professional expats, returning Singaporeans, crypto and fintech investors, journalists and policy followers all spend daily time on X. A light-touch presence here punches above its weight for the right agent.
Best for
When this channel outperforms the rest.
- Agents serving expat tech professionals and fintech founders
- Agents tracking property news, MAS rate moves and cooling measure announcements
- Brands that want to layer X on top of LinkedIn and YouTube for international reach
- Agents marketing properties to returning Singaporean buyers from US or UK
What is included
The full scope of work.
- Promoted Posts campaigns targeted by interest, follower lookalike and keyword
- Lead Generation campaigns with form integration
- Trend-based reactive content tied to property news, MAS rates, cooling measures
- Agent profile optimisation and pinned-post strategy
- Weekly post calendar of 5 to 10 posts in the agent's voice
- Engagement with property, policy and finance conversations
- Monthly performance review and audience refinement
The numbers
Honest benchmarks.
Cost per lead
SGD $25 to $60 per lead, lower if pure organic engagement
Timeline
Reactive content can earn impressions same day. Lead flow within 14 days of ad start
Conversion
Smaller volume than Meta, but lead quality is higher for international and investor segments
How we run it
Our weekly cadence.
- 01
Profile + voice (week 1)
Bio rewrite, pinned post, content pillars, target conversations identified.
- 02
Launch ads + content (weeks 2 to 3)
Promoted Posts, Lead Gen campaigns, weekly content calendar.
- 03
Daily engagement
Replies in relevant property and policy conversations, real-time trend hijacks.
- 04
Monthly report
Leads, engagement, audience growth, next-month focus.
FAQ
Common questions.
Is X still relevant after the rebrand?
For the audiences we target on it (tech, finance, expat, policy), yes. Daily active users in Singapore stayed steady through and after the rebrand.
What is the minimum ad spend?
SGD $1,500 per month. Lower spend produces unreliable cost-per-lead.
Can you find returning Singaporean buyers from overseas?
Yes. Geographic and interest targeting can reach Singaporeans currently in the US, UK or Australia who follow Singapore news and finance accounts.
Should I run X or LinkedIn first?
If you serve corporate or family-office clients, LinkedIn first. If you serve tech and finance professionals or international audiences, X first.
Related channels
Channels that pair well with X (Twitter) Advertising.
Channel 07
LinkedIn Advertising + Thought Leadership
Premium and corporate property leads. Expat hires, family offices, GCB buyers and commercial deals all happen on LinkedIn.
Learn more
Channel 04
AI / ChatGPT Search Marketing
Buyers now ask ChatGPT, Claude and Perplexity who the best property agents are. Be the agent they cite.
Learn more
Channel 06
TikTok Short-Form Video
Short-form vertical video where younger Singapore buyers and investors discover and shortlist agents.
Learn moreReady to put X (Twitter) Advertising to work for your pipeline?
Book a free 30-minute strategy call. We will review your current marketing and sketch a 90-day plan.