Meta / Facebook Ads
Facebook and Instagram are where Singapore property buyers spend hours every week. Meta lead-form ads bypass the website friction and let buyers send their phone number with one tap. Combined with strong short-form creative, this is the lowest cost-per-lead channel for most property agents.
Best for
When this channel outperforms the rest.
- Agents launching to a wide audience (general buyers, investors, parents looking at school catchments)
- Visual property: well-photographed listings, lifestyle content, area showcases
- Building remarketing audiences for warm follow-up over weeks
- Agents who want WhatsApp lead capture without a custom website
What is included
The full scope of work.
- Lead Form campaigns optimised for cost-per-lead
- Creative production: short-form vertical video, carousels, statics
- Pixel and Conversions API setup for accurate iOS 14+ tracking
- Lookalike audiences from your existing buyer list
- Retargeting funnels: viewed video → engaged → submitted form
- WhatsApp ads for direct messaging at scale
- Reels-first creative strategy aligned to Instagram and Facebook algorithm
- A/B testing across creative, copy, audience and form fields
- Lead notification routing into your CRM and WhatsApp
- Monthly performance report with creative learnings and next-iteration plan
The numbers
Honest benchmarks.
Cost per lead
SGD $15 to $40 per lead on Meta Lead Forms
Timeline
First leads within 3 to 5 days of launch
Conversion
Lower intent than Google but higher volume. 5 to 12% lead-to-appointment is typical
How we run it
Our weekly cadence.
- 01
Setup + creative (week 1)
Pixel and Conversions API installed, creative concepts shot or sourced, Lead Form built.
- 02
Launch + audience tests (week 2)
Multiple audiences (lookalike, interest, retargeting) running in parallel. Daily monitoring for cost stability.
- 03
Iterate creative weekly
Top-performing creative scaled, underperformers replaced. Reels-first refresh every 14 days.
- 04
Monthly report
Best creative, audience, and full lead-to-appointment funnel breakdown.
Pricing
How this channel is priced.
Included from the Starter tier and all higher tiers
FAQ
Common questions.
Do I need a website to run Meta ads?
No. Meta Lead Forms collect the lead inside the app, no website required. We do recommend a simple landing page for higher-intent traffic.
Who films the creative?
We can shoot, source from your existing content, or coach you to shoot it on your phone. Pricing varies by approach (see pricing page).
Will the ads still work with iOS 14+ tracking limits?
Yes. Conversions API recovers most of the data lost to iOS tracking restrictions. Our setup includes both Pixel and CAPI.
Can I target by property type or HDB / condo?
Yes via interest and behaviour targeting plus lookalike modelling on your existing client base.
How do leads get to me?
Direct CRM push (Privyr, HubSpot, others) plus an instant WhatsApp message to you. No delay between lead and follow-up.
Related channels
Channels that pair well with Meta / Facebook Ads.
Channel 01
Google Ads
Capture high-intent property searches the moment buyers look for new launches, resale or your name.
Learn more
Channel 06
TikTok Short-Form Video
Short-form vertical video where younger Singapore buyers and investors discover and shortlist agents.
Learn more
Channel 05
YouTube Video Production
Long-form video that compounds. Walkthroughs, market updates and agent profile videos that earn warm enquiries for years.
Learn moreReady to put Meta / Facebook Ads to work for your pipeline?
Book a free 30-minute strategy call. We will review your current marketing and sketch a 90-day plan.