Channel 01 · For Singapore property agents

Google Ads

Google captures intent at the exact moment a property buyer types a search query. We build and manage Search, Display and YouTube campaigns for Singapore property agents so the right buyer sees your name first, with a one-tap WhatsApp or call. Every campaign is CEA compliant and tracked back to closed leads, not vanity metrics.

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Analytics dashboard on a computer monitor showing Google Ads campaign metrics and cost-per-lead data for a Singapore property agent

Best for

When this channel outperforms the rest.

Agents marketing a specific new launch where buyers actively search the project name
Resale agents capturing branded searches for high-demand condos
Brand defence so your own name does not bring up a competitor's ad
Time-sensitive launches where lead flow needs to start within 7 days

What is included

The full scope of work.

Google Search campaigns targeted at high-intent Singapore property keywords
Brand defence campaigns on your own name and agency name
Performance Max and Display retargeting for warm leads
YouTube In-Feed ads for new launch awareness
Conversion tracking with WhatsApp click and call tracking
Negative keyword hygiene to stop wasted spend
Ad extensions: call, location, sitelinks, structured snippets
Geographic and demographic targeting tuned to the property segment
A/B testing on headlines, descriptions and landing-page variants
Monthly performance report with cost-per-lead, lead-to-appointment ratio and ad spend efficiency

The numbers

Honest benchmarks.

Cost per lead

SGD $30 to $60 per qualified lead on Search

Timeline

First leads typically within 7 to 14 days of launch

Conversion

15 to 30% lead-to-appointment rate for well-managed campaigns

How we run it

Our weekly cadence.

01
Audit + setup (week 1)
Account audit if you have an existing one, full setup if not. Keyword research, ad copy drafting, landing page or microsite link, tracking installed.
02
Launch + monitor (week 2)
Campaigns go live. Daily monitoring for the first week to catch any cost or compliance issues early.
03
Optimise weekly
Weekly bid adjustments, negative keyword additions, creative refresh, audience refinement.
04
Report monthly
Plain-English monthly report with leads, cost-per-lead, top keywords, recommended next moves.

Pricing

How this channel is priced.

Included from the Starter tier (single channel) and all higher tiers

See bundle pricing Get a quote

FAQ

Common questions.

Who owns the Google Ads account?

You do. We set up the account under your business, you keep ownership and full access. We have manager-level access to run the work.

Who pays for the ad spend?

You pay Google directly. There is zero markup from us. Our retainer is for the management work only.

Do you need my CEA registration number?

Yes. Every ad we publish carries your CEA number and agency licence, per Google Ads and CEA rules.

What is the minimum monthly ad spend?

We recommend SGD $1,000 minimum to gather meaningful data. Below that the algorithm struggles to optimise.

How quickly can we start?

Account setup takes 3 to 5 working days. First ads usually go live within the second week.

Can I run ads for someone else's new launch?

Yes, as long as you are a CEA registered agent legally able to market the development. We help ensure the ad copy and landing page meet both Google's policies and CEA's advertising guidelines.

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