SEO
Paid traffic stops the moment you stop paying. SEO is the compounding asset for a property agent. We build technical SEO, ranking-friendly content and authority signals so your name, your project pages and your area guides rank for years on a one-time effort.
Best for
When this channel outperforms the rest.
- Agents building a long-term personal brand around their name
- Agents specialising in a specific district or property segment
- New launch microsites that need to rank for the project name before the developer's own site does
- Agents who want a marketing channel that keeps producing leads after the retainer ends
What is included
The full scope of work.
- Technical SEO audit and Core Web Vitals optimisation
- Keyword strategy by district, project and property type
- On-page optimisation: titles, meta, H1, internal linking
- Authority content: project guides, area guides, district FAQs
- Schema markup: RealEstateAgent, Residence, FAQPage, Article
- Google Business Profile and local map pack optimisation
- Backlink strategy through PR, partnerships and property forums
- Monthly ranking and traffic report against target keywords
- Quarterly content production: 4 long-form articles per quarter
- Site speed and accessibility tuning for both UX and ranking
The numbers
Honest benchmarks.
Cost per lead
Effectively zero per lead once ranking, plus the retainer
Timeline
Meaningful ranking gains in 90 to 120 days, compounding for 12+ months
Conversion
Organic SEO leads typically convert 2 to 3x better than paid because intent is higher
How we run it
Our weekly cadence.
- 01
Audit + strategy (weeks 1 to 2)
Full technical audit, keyword research, content gap analysis, competitor comparison. You get a 90-day SEO roadmap.
- 02
Foundation (weeks 3 to 6)
Technical fixes (speed, schema, mobile), Google Business Profile, foundational content (about, services, area guides).
- 03
Content engine (ongoing)
Weekly content production aligned to high-intent property keywords. Internal linking, image SEO, FAQ schema.
- 04
Authority + report (ongoing)
Backlink outreach, PR opportunities, monthly ranking and traffic report.
Pricing
How this channel is priced.
Included from the Growth tier (two channels) and the Scale tier
FAQ
Common questions.
How long until I see results?
Meaningful ranking changes for low to medium competition keywords usually take 60 to 120 days. High-competition keywords like generic property terms can take 6 to 12 months.
What if my CEA registration changes agency?
We update the content, schema, footer and Google Business Profile across the site within 48 hours. Rankings transfer with you because the agent's name is the primary ranking signal.
Do you guarantee top-1 rankings?
No. Any agency that guarantees rankings is misleading you. We do guarantee the work: deliverables shipped on time, monthly reporting, transparent strategy.
Can SEO and Google Ads work together?
Yes, very well. Ads handle immediate intent, SEO handles compounding intent. Together they double-cover the search-result page and reinforce your brand authority.
What happens if I stop the retainer?
The rankings stay (organic SEO does not pay-per-click). Without ongoing content and technical maintenance, rankings slowly erode over 6 to 18 months.
Related channels
Channels that pair well with SEO.
Channel 01
Google Ads
Capture high-intent property searches the moment buyers look for new launches, resale or your name.
Learn more
Channel 04
AI / ChatGPT Search Marketing
Buyers now ask ChatGPT, Claude and Perplexity who the best property agents are. Be the agent they cite.
Learn more
Channel 05
YouTube Video Production
Long-form video that compounds. Walkthroughs, market updates and agent profile videos that earn warm enquiries for years.
Learn moreReady to put SEO to work for your pipeline?
Book a free 30-minute strategy call. We will review your current marketing and sketch a 90-day plan.