Email Marketing + Nurture Sequences
Most property agents collect emails and never use them. We build the email infrastructure: CRM setup, monthly newsletter, multi-step nurture sequences, segmentation by buyer profile. So that 6 months after someone enquired, your name is still landing in their inbox with something they want to read.
Best for
When this channel outperforms the rest.
- Agents sitting on a database of 500+ past enquiries and clients
- Agents marketing properties with long buying cycles (luxury, GCB, commercial)
- Building a monthly market-update newsletter that establishes thought leadership
- Re-engaging cold leads from years ago who are now ready to buy
What is included
The full scope of work.
- CRM setup (HubSpot, Mailchimp, ConvertKit, Privyr-integrated)
- Email design template matched to the agent's brand
- Monthly market-update newsletter, ghostwritten in the agent's voice
- Multi-step nurture sequence: welcome, project info, viewing nudge, market update, re-engagement
- Segmentation by buyer profile, budget, location, timeline
- Lead scoring so the agent sees which leads are warming up
- Deliverability monitoring (DMARC, SPF, DKIM setup)
- A/B testing on subject lines, send times, calls to action
- Monthly performance report: opens, clicks, replies, conversions
- Quarterly database health audit and cleanup
The numbers
Honest benchmarks.
Cost per lead
Effectively zero per lead. List building is the upfront work
Timeline
Newsletter live within 30 days. Nurture sequences within 45 days
Conversion
Open rates 25 to 40% on well-segmented lists. 2 to 5% click-to-enquiry on nurtures
How we run it
Our weekly cadence.
- 01
CRM + audit (weeks 1 to 2)
Set up or migrate CRM, audit existing email list for deliverability, design brand template.
- 02
Newsletter launch (weeks 3 to 4)
First monthly newsletter ghostwritten and sent. Track opens, clicks, replies.
- 03
Nurture sequences (weeks 5 to 8)
Build welcome flow, project info flow, viewing nudge, re-engagement. All automated.
- 04
Monthly cadence
Newsletter, sequence performance review, list cleanup, segmentation refinement.
Pricing
How this channel is priced.
Available from the Growth bundle. Newsletter ghostwriting included from Authority.
FAQ
Common questions.
What if I do not have an email list?
We help build one through forms on your website, lead-gen ads, and import from your phone contacts (with consent). Listing growth is a stated goal of the first 90 days.
Will the newsletter sound like me?
Yes. We start with a 60-minute voice interview and ongoing weekly review so the writing matches your tone and viewpoint.
Is this PDPA compliant?
Yes. Every contact has documented consent. Unsubscribe is one click. We do not buy or rent email lists.
Can it integrate with my existing CRM?
Yes for HubSpot, Salesforce, Mailchimp, ConvertKit, ActiveCampaign, Privyr and most major property CRMs. Custom integrations are quoted.
Related channels
Channels that pair well with Email Marketing + Nurture Sequences.
Channel 10
WhatsApp Marketing + Broadcast Lists
Every Singapore property buyer uses WhatsApp. Broadcast lists, templates and automation that actually convert.
Learn more
Channel 09
Telemarketing / Outbound Calling
Outbound calling and managed dialler campaigns. The fastest way to put warm leads in front of a property agent.
Learn more
Channel 02
SEO
Long-term rankings for your name, your project pages and the high-intent keywords that build a pipeline.
Learn moreReady to put Email Marketing + Nurture Sequences to work for your pipeline?
Book a free 30-minute strategy call. We will review your current marketing and sketch a 90-day plan.