WhatsApp Marketing + Broadcast Lists
WhatsApp is the single most-used messaging app in Singapore property. Agents who run it casually leave money on the table. We set up the WhatsApp Business API, build broadcast lists, get templates approved, and design automation flows that nurture leads from first ping to signed cheque.
Best for
When this channel outperforms the rest.
- Agents with 200+ past clients and warm leads sitting in their phone
- New launches needing rapid lead-to-buyer follow-up over 2 to 4 weeks
- Agents wanting CRM integration so leads from any channel hit WhatsApp instantly
- Agencies running team-wide broadcasts to their full database
What is included
The full scope of work.
- WhatsApp Business API setup (Wati, Respond.io, or 360dialog)
- Broadcast list segmentation by interest, area, budget, timeline
- Template message design and Meta approval submission
- Automation flows: welcome sequence, project update, viewing follow-up, re-engagement
- Chatbot for after-hours response and basic qualification
- Lead routing from forms and ads directly into WhatsApp threads
- Two-way conversation tracking with team handover logic
- Quick-reply library for common buyer questions
- Monthly engagement report: messages sent, read, replied, converted
- Compliance review per Meta WhatsApp Business Policy
The numbers
Honest benchmarks.
Cost per lead
Effectively zero per lead once list is built. Setup and tools are the fixed cost
Timeline
Initial setup 2 to 3 weeks. Broadcast list ready for use within 30 days
Conversion
Open rates 70 to 90%, reply rates 15 to 25% on well-segmented broadcasts
How we run it
Our weekly cadence.
- 01
API + setup (weeks 1 to 2)
Provision WhatsApp Business API, verify business, configure platform of choice.
- 02
Templates + segments (weeks 3 to 4)
Draft and submit message templates for Meta approval. Segment existing contact list.
- 03
Automation flows (week 5)
Build welcome, follow-up, project-update and re-engagement flows.
- 04
Monthly optimise
Review which templates and segments perform. Iterate.
Pricing
How this channel is priced.
Available across all bundles. Higher-touch automation included from Growth.
FAQ
Common questions.
Do I need a separate WhatsApp number?
We recommend a dedicated business number so personal chats stay separate. Setup of the new number is included.
Is this compliant with Meta's WhatsApp Business Policy?
Yes. All broadcasts use Meta-approved templates and respect opt-in requirements. We do not enable spam-class campaigns that risk account suspension.
Can leads from Google Ads or Meta land in WhatsApp instantly?
Yes. We integrate lead-gen forms so a submission triggers an immediate WhatsApp message to the agent and a templated welcome to the lead.
What about Meta's per-message fees?
Meta charges per conversation type (marketing, utility, authentication). Singapore rates are modest. We pass through at cost, no markup, and itemise on the monthly invoice.
Related channels
Channels that pair well with WhatsApp Marketing + Broadcast Lists.
Channel 03
Meta / Facebook Ads
Where Singapore property buyers scroll on their phones. Creative-first campaigns optimised for cost-per-lead.
Learn more
Channel 09
Telemarketing / Outbound Calling
Outbound calling and managed dialler campaigns. The fastest way to put warm leads in front of a property agent.
Learn more
Channel 11
Email Marketing + Nurture Sequences
Newsletters and automated nurture sequences. The compounding asset that turns cold leads into clients over months.
Learn moreReady to put WhatsApp Marketing + Broadcast Lists to work for your pipeline?
Book a free 30-minute strategy call. We will review your current marketing and sketch a 90-day plan.