Telemarketing / Outbound Calling
Even in 2026, telemarketing is the fastest way to put a qualified property buyer or seller on the phone with you. We source compliant lead lists, write scripts, run a managed dialler and pass over only the prospects who confirm interest. PDPA compliant, CEA compliant, fully audited.
Best for
When this channel outperforms the rest.
- Agents prospecting HDB or condo blocks for resale leads
- Time-sensitive new launches where pipeline needs to be built in 30 days
- Agents who close better on the phone than in DMs or email
- Re-engaging cold leads from past campaigns or expired listings
What is included
The full scope of work.
- Compliant lead list sourcing with PDPA do-not-call screening
- Script writing tailored to the agent's voice and the offer
- Trained call agents with property industry experience
- Managed dialler technology with call recording for QA
- Live appointment booking into the agent's calendar
- Daily lead handoff via WhatsApp and CRM
- Weekly performance review: dials, connects, conversions
- Compliance audit log per call (PDPA + CEA requirements)
- Recycle and re-call logic for unanswered numbers
- Optional follow-up SMS or WhatsApp sequence after the call
The numbers
Honest benchmarks.
Cost per lead
SGD $40 to $100 per qualified appointment booked
Timeline
First appointments within 5 to 7 working days
Conversion
10 to 15% of connected calls book an appointment for the right offer
How we run it
Our weekly cadence.
- 01
List + script (week 1)
Source PDPA-screened lead list, write and approve script with the agent.
- 02
Pilot calls (week 2)
200 to 300 pilot calls to test script and offer. Adjust.
- 03
Scale + book (ongoing)
Daily call sessions, appointments booked direct to the agent's calendar.
- 04
Weekly report
Dials, connects, qualified appointments, callback list, recommended script tweaks.
Pricing
How this channel is priced.
Available from the Growth bundle and above
FAQ
Common questions.
Is this PDPA compliant?
Yes. Every number is screened against the Do Not Call registry before dialling. Calls are scripted to comply with PDPA disclosure rules and CEA advertising guidelines.
Can I listen to the call recordings?
Yes. All calls are recorded and stored securely. You get access to review and use them for training.
Who are the callers?
Singapore-based call agents with property industry training. Not offshore generic call centres.
What if I want my own staff trained instead?
We offer a one-time setup package: script writing, dialler tech recommendation, training day. Then you run it in-house.
Is this Mandarin and Malay capable?
Yes. We have callers for English, Mandarin and Malay. Bahasa and Cantonese available on request.
Related channels
Channels that pair well with Telemarketing / Outbound Calling.
Channel 10
WhatsApp Marketing + Broadcast Lists
Every Singapore property buyer uses WhatsApp. Broadcast lists, templates and automation that actually convert.
Learn more
Channel 11
Email Marketing + Nurture Sequences
Newsletters and automated nurture sequences. The compounding asset that turns cold leads into clients over months.
Learn more
Channel 03
Meta / Facebook Ads
Where Singapore property buyers scroll on their phones. Creative-first campaigns optimised for cost-per-lead.
Learn moreReady to put Telemarketing / Outbound Calling to work for your pipeline?
Book a free 30-minute strategy call. We will review your current marketing and sketch a 90-day plan.